TikTok Best Practices & Strategic Guidance | Popular Pays

Social Media Marketing TikTok

TikTok Influencer Marketing: A Guide To Help You Get Started

Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.

Social Media Marketing TikTok

How to Achieve ROI on TikTok

TikTok is a textbook example of the dark horse analogy. It has grown exponentially in under five years […]

Social Media Marketing TikTok

How to Get Started with TikTok Ads

Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.

Social Media Marketing TikTok

TikTok, Reels, Triller: A Guide to Short Form Video Apps

We’re reeling a bit from the latest industry news… Another short-form video option, Reels? Reeeeally? And also, Triller? On top of TikTok? Everywhere around the world minds are blown.

Social Media Marketing TikTok

The Sounds of TikTok

It’s no secret that trending hashtags and sounds are always evolving on TikTok. When partnering with a creator for a branded activation, it’s key to note that brands must consider a strategic and agile approach to audio on TikTok.

Social Media Marketing TikTok

6 TikTok Trends you Need to Know in 2020

TikTok is the hottest new thing that has swept everyone off their feet. Since its release, it has […]

Social Media Marketing TikTok

3 TikTok Strategy Tips You Can't Live Without

Take a look at a few different types of content on TikTok written by one of our Client […]

Social Media Marketing TikTok

Byte vs. TikTok

It was a sad day in 2017 when Twitter announced it was putting a halt on Vine–the six-second […]

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