Matthew Novak

Matthew Novak

41
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Male
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35-44
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Q&A

I am a lifestyle influencer based in Charleston, focusing on creating authentic and soulful content around surfing, community experiences, and personal growth. My content features a mashup of surfing, crafting handcrafted surfboards, and sharing spiritual reflections and everyday adventures.

I've collaborated with brands that align with my lifestyle ethos, including local surfboard crafting shops and art supply companies, to bring out authentic and personally-driven campaigns.

My audience consists primarily of engaged individuals who share a passion for the surfing lifestyle and crafting (ages 18-45), with a slight majority being male. They are interested in soul-driven content that involves surfing, community, and personal storytelling.

I am based in Charleston and my work often revolves around the East Coast surf culture, capturing the essence of local life and the surf community here.