Influencer Strategy

High-quality content creation requires expertise and ample time. So, how does your brand decide it’s time to outsource content creation? Learn how to do it successfully here.

Review our guide to finding, choosing, and making affiliate marketing work effectively for your brand with the help of influencers.

Check out this list of fashion influencers, from micro- to mega-influencers, that your retail brand should know about and consider partnering with to motivate your customers and brand fans.

Use these steps and benchmarks to determine the ROI for your influencer marketing campaigns. Every successful marketing effort requires a means for measuring progress and effectiveness.

Review 6 great examples of times that micro-influencers have supported some of the world’s most well-known brands.

Review our helpful guide to finding and connecting with micro-influencers for your next campaign.

Looking for simple but powerful ways to bring your brand and customers closer together? We’ve curated 7 community-building strategies proven to work.

Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results are not automatic; each marketer needs to invest both time and resources in creating data-driven content ad campaigns. In this article, we explore 5 ways to create digital ad campaigns.

89% of marketers agree that influencer marketing is the most effective channel for customer acquisition; which includes brand awareness. Keep reading to establish five actionable ways to leverage influencers for brand awareness.