The Popular Pays Blog

Read up on influencer tips, social media best practices, and the future of content production.

Product Updates

Revolutionize Your Campaigns with Popular Pays’ BriefAI and AI Studio

Facing challenges in efficiently developing campaign creative briefs and editing content? Streamline these essential tasks with Popular Pays’ […]

Social Media Marketing Instagram

3 ways to shop 'til you drop on Instagram

With 500 million users browsing Instagram daily, ever wonder how you can make it easier for them to […]

Influencer & Creator Community

Pop Profile: Téber

The Pop Profile series is a peek into the creative process of some of the most talented people making content […]

Product Updates

Stories Collaboration: Support & Stats

You’ve heard us talk about them before, and this probably won’t be the last time either – Stories. […]

Product Updates

Customize How Your Team Collaborates

Activating campaigns on the Pop Pays platform is quick and easy, but often is done with a team […]

Influencer & Creator Community

Pop Profile: Alice & Lois

The Pop Profile series is a peek into the creative process of some of the most talented people making content […]

Product Updates

Your New Content Library

The demand for content isn’t going anywhere. As long as digital media continues to roll out new formats, […]

Product Updates

Creating Stories Content Just Got Easier.

Social media is visual, and content formats are becoming increasingly more dynamic and interactive, like the Instagram Stories […]

Product Updates

Invite Creators to Collaborate: Pop Pays Latest Workflow Tool

Popular Pays is on a mission to change the way that you create content. Content needs have changed […]

News Worth Sharing

$5.5m to change the way you create content

Hello from Pop Pays! You might’ve seen the news: we raised a $5.5m Series B round. We wanted […]

Thought Leadership

The 3 Reasons Social Media has Changed the Traditional Creative Process

Social Media has revolutionized the way we consume news, communicate with friends, and interact with brands. It’s complicated […]

Thought Leadership Influencer Strategy

Fake Followers are Real and Here's How to Deal with Them

Authenticity in Influencer Marketing has been a big story this week. We first heard from Unilever’s CMO, Keith […]

News Worth Sharing

Popular Pays joins the new Creative specialty within Pinterest’s Marketing Partner program

Today, we’re excited to announce that Popular Pays has been badged as a Creative partner in Pinterest’s Marketing […]

Influencer & Creator Community

Pop Profile: kvell

The Pop Profile series is a peek into the creative process of some of the most talented people making content […]

Influencer & Creator Community

Pop Profile: Anna Russett

The Pop Profile series is a peek into the creative process of some of the most talented people […]

Content Producing Content

Content That Works: Generation Z

Every new generation presents a different set of challenges for marketers. Today, we’re setting our sights on Generation […]

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