Explore Popular Pays' influencer marketing blog where you can stay up to date with the latest influencer marketing news.
Discover innovative Valentine's Day marketing strategies that captivated millions in 2024 and will transform your campaigns for 2025.
Master the TikTok Creator Marketplace in 2025: Essential strategies for brands to unlock viral growth through authentic creator partnerships.
84% of leaders say greenwashing is dead: Why authentic sustainability is becoming a business imperative in 2025.
In 2025, flat-fee influencer deals are dead. Performance-based partnerships deliver 40% higher ROI—discover the new marketing standard.
Nano influencers with under 10,000 followers are crushing mega-influencers' engagement rates in 2025. Here's why size matters less.
The FTC's latest rules reshape influencer partnerships and reviews. Here's what marketers need to know to stay compliant.
From boardroom creators to AI-powered campaigns: Discover how 2024's lessons are reshaping influencer marketing in 2025.
Explore creative Mother's Day campaign ideas for 2025 and learn how PopularPays can amplify your brand's impact through influencer collaborations.
Stop copying and pasting content across platforms. Learn how successful brands craft purposeful, platform-specific strategies that drive real results.
From glazed-donut skincare to cookie-inspired beauty, discover why brands are turning your social feed into a sensory feast.
Learn how to find the perfect creator partner for your brand, from defining goals to measuring authentic engagement.
From TikTok to YouTube, discover why the future of social video isn't about choosing between short or long formats.
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