12 Instagram Influencer Tools To Grow Huge Followings - Popular Pays

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12 Instagram Influencer Tools To Grow Huge Followings

by Meaghan Carroll | 6 months ago

Hootsuite’s Digital Trends Report (2021Q4) states that “the average Instagram business account grows its followers by 1.69% each month.” That’s not a significant increase if you’re hoping to meet your quarterly MQL targets. Slow account growth may be one reason why you’re turning to influencer marketing, but one of the drawbacks is that influencer marketing can also be a long and tedious process — without the right tools.

Influencer marketing platforms offer a more effective alternative to manually searching for influencers who are relevant to your brand. Below, we’ve outlined some of the best influencer marketing tools so you can make the right choice for your business.

1) Popular Pays

Popular Pays is an influencer marketing platform that allows brands to find, vet, and collaborate with nano-, micro-, and macro-influencers at scale. It’s accessible to businesses of all sizes and provides personalized support. Request a free demo to learn how Popular Pays can help you optimize your influencer marketing strategy from start to finish.

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2) Instagram Automation by ManyChat

ManyChat is a conversational marketing platform that makes it easier to automate chats on Facebook, Instagram, SMS, and Shopify. Some marketers in charge of Instagram influencer marketing campaigns use ManyChat’s Instagram DM feature to automate their initial communication with influencers.

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3) Instagram Insights

Instagram Insights is the analytics tool already built into the Instagram app. It helps you learn more about your target audience to find influencers that appeal to your target demographic.

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4) Aspire

Aspire is an influencer marketing platform that helps brands build communities of ambassadors, influencers, and affiliates at scale using automated workflows, influencer discovery, revenue and sales tracking, and much more. The platform’s reporting capabilities allow brands to see the full-funnel story of how influencers drive ROI.

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5) NeoReach

NeoReach is an influencer marketing platform specifically tailored to larger, more established brands and agencies. Therefore, NeoReach has a database of top-tier influencers who help larger brands achieve their influencer marketing goals.

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6) Julius

Julius is an influencer marketing platform that takes great pride in vetting its 2 million+ influencers before adding them to the platform. The platform has the largest network of nano-, micro-, and macro-influencers across multiple niches.

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7) BuzzStream

BuzzStream is a CRM that keeps your outreach lists in one place. It’s great for keeping all influencer communication organized, unified, and accessible.

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8) Creator

Creator is an influencer marketing platform for startups and other growing brands, giving them access to more than 500 million influencers in their database.

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9) Hype Auditor

Hype Auditor allows marketing teams to find influencers, run and measure influencer marketing campaigns, and measure the performance of a campaign against KPIs. Like most other influencer marketing tools, Hype Auditor covers five of the top social media platforms: Twitch, YouTube, Instagram, Twitter, and TikTok.

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10) Lefty

Lefty is an Instagram-focused influencer marketing platform specifically for lifestyle brands, helping them build meaningful relationships with relevant influencers — and their followers.

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11) Traackr

Traackr is a data-driven influencer marketing platform that helps brands manage their influencer campaigns effectively. They’re a pioneer of modern influencer marketing and are also one of the oldest influencer marketing platforms, having launched in 2008.

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12) PitchBox

PitchBox helps marketing teams streamline their influencer outreach. It’s mainly known as a link-building platform and can help brands build relationships with influential bloggers.

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Grow Your Instagram Following With Popular Pays

Influencer marketing on Instagram helps increase brand awareness and transforms unaware prospects into loyal customers. But it can be tricky to manage an influencer campaign manually — especially if you want loyal brand ambassadors.

There’s a lot to keep track of, from identifying influencers to communicating with them, paying them, and tracking the success of your campaigns. Popular Pays is here to help make things easier. Our platform helps brands find, vet, and contact relevant influencers and makes it easier than ever to manage your influencer marketing campaigns. Request a demo to see what we can do for your brand!

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