How Chameleon Uses Influencers As Brand Ambassadors | Popular Pays

Case Studies / Chameleon Cold-Brew

How Chameleon Cold-Brew Uses influencers as an always on strategy

Launched in 2010, Chameleon Cold-Brew is a cold-brew coffee company with unequivocally high standards for their product.

Industry
Food/Beverage
company size
Medium
plan
Single Buy
strategy
Influencer Marketing
campaign type
Evergreen
network
Solutions Used
connect
collaborate
89
Creator Partnerships
6,000,000
Creator Followings
276
Pieces of Content

Challenge

Interested in spreading their message to a wider audience, Chameleon partnered with Pop Pays to generate a consistent stream of steady content and visibility that highlighted the versatility of their cold-brew products.  

Solution

Utilizing Pop Pay’s platform, Chameleon maintained an active year long campaign.  They seamlessly managed each influencer to consistently generate brand awareness month over month while developing a library of content from each creators differing viewpoint.

Result

  • Developed a library of custom content for Chameleon to use across their owned and paid channels.
  • Generated consistent visibility of the Chameleon Cold-Brew brand, hitting 1mm followers per month over a year long time period.

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