Thought Leadership

Learn about the best practices for managing social media influencers so you can launch campaigns seamlessly - keeping you and your influencers happy.

Review our guide to finding, choosing, and making affiliate marketing work effectively for your brand with the help of influencers.

Check out this list of fashion influencers, from micro- to mega-influencers, that your retail brand should know about and consider partnering with to motivate your customers and brand fans.

Influencer contracts are the perfect start to a successful working relationship between your brand and an influencer. Here’s what you should include.

Learn the ins and outs of B2B influencer marketing and how to find your next brand influencers with this helpful guide!

Review 6 great examples of times that micro-influencers have supported some of the world’s most well-known brands.

Agile Advertising will usher in the next era of advertising, where brands can put a test and learn approach at the center of their marketing strategies to stand out in an ever complicated advertising environment.

Vanity metric or meaningful insight? This quick guide explaining earned media value (EMV) shows you how to calculate and decipher EMV.

Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results are not automatic; each marketer needs to invest both time and resources in creating data-driven content ad campaigns. In this article, we explore 5 ways to create digital ad campaigns.