Fashion may be built on trends, but partnering with fashion influencers isn’t just a passing fad. Fashion influencers are one of the most popular and successful types of influencers on social media. The global fashion influencer marketing market size was valued at $1.5 billion in 2019 and is expected to expand at a rate of 35.7% from 2020 to 2027 alone, according to Grand View Research. To help your brand sort through the massive selection of fashion influencers and curate a list of potential partners, we’ve rounded up 25 noteworthy influencers in the fashion space with audiences of all sizes.
Top 20 Fashion Influencers on Instagram
With Instagram prioritizing ecommerce shopping and offering product-linking capabilities right on individual posts, it remains one of the best social media platforms for fashion influencers. Here are 20 Instagram fashion influencers to consider for your next influencer marketing campaign.
Yolande Macon
New York-based digital creator and fashion influencer Yolande Macon shows off her bright, fun outfits on Instagram where she connects with almost 25,000 followers. In addition to posting colorful looks, Yolande is the creative director of Curated by Yolande, which hosts dinner parties and events in Brooklyn. Yolande has worked with brands like Primark USA, Vita Coco, and DSW.
Elizabeth Cardinal Tamkin
With quirky, vintage ensembles, Elizabeth Cardinal Tamkin shares her unique style with over 20,000 followers on Instagram. She is a stylist, fashion writer, and creates content for New York-based apparel company Kule. Elizabeth has worked with Uniqlo, home goods company EQ3, and organic intimates brand Knickey.
Alok Vaid-Menon
Author, performer, speaker, and fashionista, Alok Vaid-Menon identifies as a transfeminine and gender non-conforming individual and shares their message on gender and fashion with over 948,000 followers on Instagram. On Alok’s page, you’ll be inspired by vibrant, bold, and expressive styles.
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Summer Rachel Warren
Recent college graduate Summer Rachel Warren has grown her following by sharing fashion, makeup, and lifestyle content on Instagram, YouTube, and her beauty-centric blog. She has over 132,000 followers on Instagram and over 13,000 subscribers on YouTube. Summer has had multiple brand partnerships like Princess Polly, Pandora Jewelry, and H&M.
Aimee Song
Aimee Song, the founder of fashion brand Song of Style, is a businesswoman, New York Times bestselling author, Forbes 30 Under 30 recipient, and top fashion influencer. She currently has over 6.1 million followers on Instagram and over 367,000 subscribers on her YouTube channel. Her Instagram mainly features her sleek, high-fashion styles, travels with her husband, and health and wellness content, while her YouTube includes her “Ask Aimee” series and pregnancy vlogs. Brands Aimee has worked with include accessory company Charles & Keith and Shopbop.
Explore our list of the 10 health and wellness influencers to watch.
Diego Leon
Diego Leon, also known as Dandy in the Bronx on Instagram, is a menswear fashion blogger, influencer, and Twitch streamer from the Bronx borough of New York. He currently has over 41,000 followers on Instagram. Diego is a full-time content creator and men’s suits enthusiast. Diego has partnered with brands like Lacoste, Uniqlo, and Frank And Oak.
Nneka Ibeabuchi
As a model, photographer, creative director, and fashion influencer, Nneka Ibeabuchi splits her time between Los Angeles and New York City. Nneka can be found on Instagram sharing glimpses into her life centered around both high-fashion, athletic, and streetwear looks with over 174,000 followers. Nneka has worked with numerous companies including Nasty Gal, Missguided, and Dolce & Gabbana.
Haile Lidow
Founder of Lidow Archive, a clothing rental company for vintage and contemporary fashion, Haile Lidow has carved out a unique place in the fashion world on Instagram with her vintage finds, whimsical shots, and creative styling. She has over 11,000 followers currently. Top celebrities like Rihanna, Gwen Stefani, and Olivia Rodrigo have been seen wearing Haile’s vintage finds.
Shereen Mohammad
Visit Shereen Mohammad’s Instagram page and you’ll be soothed by minimalistic looks with a sprinkle of ‘90s flair. Shereen has over 24,000 followers on Instagram and shares her love of fashion through the lens of traveling and her everyday life in New York City. Shereen has worked with brands like Rebecca Taylor, NYC, Tory Burch, and Farfetch.
Rachel Richardson
Otherwise known as Lovely in LA, Rachel Richardson describes herself as a fashion blogger, trends forecaster, and a plus-size fashion expert — a brand’s “secret weapon.” Her outgoing, body positivity Instagram has earned over 84,000 followers on Instagram, while her blogs and looks have been featured in InStyle, Today Show, and People. She has partnered with brands like Alo Yoga, Fabletics, and Abercrombie.
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David Grr
A Sydney, Australia native, David Grr is a photographer, blogger, content creator, and social media influencer who focuses on menswear, lifestyle, home decor, and travel. David currently has over 64,000 followers who get a snapshot of his aesthetically-pleasing life on Instagram. David focused a lot of his feed on interior design and food as he upgraded his home during the pandemic, but still makes time to share his ‘fits. He has partnered with brands like Zara, Adidas, and MR PORTER.
Discover 25 lifestyle influencers you should follow.
Natalie Craig
Chicago-based petite and plus-size fashion influencer Natalie Craig, also known as Natalie in the City, focuses her Instagram feed on empowering women of every size to express themselves through fashion. She shares everyday looks and beauty products with her 59,000+ Instagram followers, and also does long-term campaigns like her 30 Days of Outfits series. Natalie has worked with brands like Torrid, Big Fig Mattress, and the lingerie company Adore Me.
Leo Chan
Menswear model, travel influencer, and owner of fashion brand Levitate Collection, Leo Chan shares his globe-trotting lifestyle with his audience of over 118,000 Instagram followers. Leo is also a co-host of The Asian Menswear Podcast where he and his co-host have the goal of empowering, inspiring, and motivating Asian men. Leo has been featured in magazines like GQ , Forbes, and Men’s Health, and frequently collaborates with international brands like Stella Artois.
Want to learn more about travel influencers? Read our guide.
Sanchari
Sanchari is a fashion, lifestyle, and beauty influencer based in Jacksonville, Florida. With nearly 15,000 followers, Sanchari gives her followers a look into her everyday styles, including traditional Indian fashion and casual wear. Sanchari has partnered with brands like Loom Footwear, Physicians Formula, and JCPenney.
Jamie Windust
A contributing editor for Gay Times magazine, speaker, model, and LGBTQIA+ activist, Jamie Windust is a London-based Instagram influencer with an eye for fashion. Jamie curates their style to be full of bright colors, mixed prints, and larger-than-life silhouettes. With over 61,000 followers on Instagram, Jamie has partnered with brands like Dove, health and beauty company Superdrug, and Vita Coco EU.
Gemaén Jordan Taylor
South African model, TV show host, and blogger, Gemaén Jordan Taylor has seen immense success as a fashion influencer on Instagram. He shares his minimal, high-fashion lifestyle with over 66,000 followers on Instagram. Gemaén was voted as South African GQ Best Dressed Man in 2019 and has worked with brands like Sunglass Hut, H&M, BOSS, and ELEMIS.
John Robertson
U.K.-based John Robertson, also known as The Everyday Man, is a fashion, fitness, and lifestyle blogger who shares his jet-setting lifestyle with over 23,000 followers on Instagram. On his blog, John covers arts and culture, cars, fashion, grooming, health and fitness, music, and travel. John has worked with brands like Johnnie Walker, Bosch Home UK, and Jeep UK.
Looking for up and coming fitness influencers? Check out this roundup.
Danielle Bernstein
An example of a fashion influencer who really hit it big is Danielle Berstein, with her fashion blog We Wore What. With over 2.7 million followers on Instagram, Danielle shares her outfits of the day (OOTD), as well as promotions for her other entrepreneurial endeavors like the NYC-based clothing brand that grew from her blog, as well as the philanthropic arm of her business, We Gave What. Danielle has worked with brands like Revolve, Celebrity Cruises, and Madison Reed.
Lamia Lagha
Splitting life between Paris and New York, creative director and stylist Lamia Lagha is a fashion and lifestyle influencer on Instagram. With over 59,000 followers, Lamia shares her own photography and art, as well as her vintage-inspired outfits. Lamia has partnered with brands like Prada, Sessùn, and Cartier.
Alli Schapel
Covering fashion and travel, Alli Schapel shows how luxury fashion can be attainable for anyone without breaking the bank. With over 36,000 followers on Instagram, Alli shares photos of her everyday outfits and simple pieces, with shots that look like they came straight out of a high-end fashion magazine. Alli has worked with brands like Zara, Gucci, Dermalogica, Cluse watches, and The Fifth Label.
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Top 5 Micro-Influencers Making Waves in Fashion
Next, here are five micro-influencers standing out in the fashion industry. Their growth could be the perfect complement to your next marketing influencer campaign.
Donnay Ragland
Los Angeles-based content creator, photographer, style influencer, and clothing company owner Donnay Ragland (or Rag) is an entrepreneur who knows how to connect with followers. Rag has amassed a following of 60,000 and growing on his Instagram account. He has had brand partnerships with Puma, Saks Fifth Avenue, and Novamen by Fashion Nova.
Nana Agyemang
Nana Agyemang is more than just a fashion influencer with a great sense of style. In addition to working as a contributing social editor for New York Magazine and The Cut, Nana is CEO of Every Stylish Girl, a directory that spotlights and amplifies Black and Brown women in fashion. Her Instagram page currently sits at over 44,000 followers, while Every Stylish Girl has over 84,000. On her feed, Nana shares a glimpse into her daily life including her travels and daily outfits. Nana has worked with brands like Shopbop, Raw Sugar Living, and Everlane.
Emma Seville
Another influencer making waves in the fashion world is Instagrammer and YouTuber Emma Seville. On her Instagram account with over 55,000 followers, Emma highlights her life in Arizona, with a mixture of casual, cozy, and glam looks. On YouTube, she connects with her audience through vlogs, beauty videos, and workout videos. Emma has worked with companies like Dan Wellington, Neutrogena, and JCPenney.
Dominique Drakeford
As an environmental educator and creative director, Dominique Drakeford focuses her content on how to be both fashionable and sustainable. Through her Instagram feed with over 50,000 followers, Dominique promotes sustainable fashion companies and tips on thrifting alongside photos of her home and family. Dominique has partnered with brands like Dove, Bombas, Allbirds, and All.
Tayla Santos
Boston-based influencer and style blogger Tayla Santos has seen success with her Instagram dedicated to casual, everyday fashion. Tayla offers her over 34,000 followers helpful fashion advice and style inspiration with laid-back, city vibes. Tayla engages in numerous brand partnerships and has worked with companies like Anthropologie, Macy’s, Everlane, Coach, and Warby Parker.
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From Popular Pays Helps Brands Connect With and Manage Influencers
An all-in-one influencer management tool will always be in fashion. The From Popular Pays influencer marketing platform can help you streamline the entire influencer marketing process from finding influencers and making first contact all the way through to managing your campaign and getting insights from your data.
