It all began with everyday people, consumers like us. We would hear of a new product or offering based on a friend’s recommendation and we would buy it.
Read up on the 10 influencer marketing best practices. From defining your goals to working with the actual influencer themselves, this article covers the top 10 things you need to know before activating your first influencer campaign.
Every new generation presents a different set of challenges for marketers. Today, we’re setting our sights on Generation Z, the largest and most diverse generation to date. We're sharing the social media strategies to be sure your brand connects with this demographic.
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