Influencer Marketing 101

Explore our diverse list of fitness influencers that are making waves in their industry across multiple marketing channels, from YouTube to Instagram.

Learn what micro-influencers are and how they’re helping businesses successfully grow their brands with this detailed guide.

How can Key Opinion Leaders boost your marketing campaigns? Discover the world of KOL and influencer marketing and how it can impact your business.

Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.

Everything you need to know about influencer marketing. From what is influencer marketing, to why it’s important, and how you run and track a successful influencer marketing campaign. Learn the ins and outs of this marketing tactic.

What exactly makes a content creator and what makes an influencer? Can you be both at the same time? Which one should my brand hire for an activation? What are the requirements for each?

It all began with everyday people, consumers like us. We would hear of a new product or offering based on a friend’s recommendation and we would buy it.

Read up on the 10 influencer marketing best practices. From defining your goals to working with the actual influencer themselves, this article covers the top 10 things you need to know before activating your first influencer campaign.

Influencer marketing isn't new news, but it is constantly evolving, which leaves some brands wondering how to best activate them.