Thought Leadership

Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results are not automatic; each marketer needs to invest both time and resources in creating data-driven content ad campaigns. In this article, we explore 5 ways to create digital ad campaigns.

TikTok has grown from a space for just lip-syncing videos to a key marketing avenue. However, discerning between going viral and achieving ROI is rather hazy for most marketers. So, how do you achieve ROI on TikTok? Below are a few tips to help you justify your TikTok marketing budget.

Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.

Your dose of social commentary on social from VP of Marketing & Customers Aana Leech Leech. This wasn’t my idea. I saw it on Twitter.

This is the question that we ask ourselves with everything we do. This ethos has guided our way of working and thinking for the past 6 years.

Instagram announced they are hiding public facing likes with users in the US. What does this mean for brands, content creators, and the rest of us?

In August our CEO, Corbett Drummey, announced that we raised $5.5m in a Series B round. Today, we’re announcing a little something to sweeten that announcement.

Social Media has revolutionized the way we consume news, communicate with friends, and interact with brands.

Authenticity in Influencer Marketing has been a big story this week. We first heard from Unilever’s CMO, Keith Weed, as the CPG giant pledged to never buy followers or work with influencers who buy followers.