Influencer Examples

Authentic content is not just a buzzword—it’s a strategy that can make or break a brand’s connection with its audience and ultimately drive sales.

As Black Friday approaches, brands are gearing up for one of the biggest shopping events of the year. At Popular Pays, we've had the privilege of facilitating numerous successful Black Friday campaigns that leverage the power of creator partnerships. Today, we're highlighting some standout campaigns from previous years to inspire your Black Friday strategy.

Explore some of Popular Pays team's favorite UGC campaigns, showcasing creative content strategies from top brands across various industries.

Discover how basketball influencers are transforming social media marketing. Slam dunk your marketing strategy with insights from top players to micro-influencers.

Discover how to bewitch your audience with user-generated content this Halloween. Tricks and treats for marketers inside!

In today's digital landscape, influencer marketing has become an essential tool for brands looking to expand their reach and connect with audiences authentically.

There have been a lot of advancements in generative AI in the past year or so, from algorithms like ChatGPT and Midjourney.

Find out what makes stop motion advertising so special and how it can increase your ad engagement.