Social Media Marketing TikTok

TikTok Influencer Marketing: A Guide To Help You Get Started

Not only can our inner circle serve as influencers, but strangers can too. Due to the virality of the TikTok platform itself, TikTok isn’t just about awareness, it can drive meaningful sales. It’s more than just a corner of the web designated for synchronized dances, teens doing funky moonwalks, tap dancing duets, outfit changes, people sharing secret “dupes” of their favorite products, or hacks about the right way to use ice cube trays.

Pinterest Influencer & Creator Community

Pinterest Pro: Elizabeth Reyes

Elizabeth has been a storyteller throughout her entire career. In school, she studied communications and photography and after […]

Influencer Marketing Social Media Marketing

The Battle of Photos vs. Videos To Boost Social Media Engagement

When it comes to using photos vs. videos for social media marketing, there’s a lot to consider —  […]

Social Media Marketing

How To Create a Social Media Content Strategy in 10 Steps To Outshine Your Competitors

Marketers know that social media can be a highly effective channel for reaching out to their online audience. […]

Social Media Marketing

How To Repurpose Your Content for Social

The words “reduce, reuse, and recycle” apply as much to content creation as to saving the planet. In […]

Social Media Marketing TikTok

How to Achieve ROI on TikTok

TikTok is a textbook example of the dark horse analogy. It has grown exponentially in under five years […]

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A Guide: How to Navigate the Apple iOS 14 Update

We’re only three months down in 2021 but we’ve already found ourselves saying, what a year for digital! […]


What you Need to Know about The Instagram Algorithm Update

Across various industries, we are recognizing a trending shift and decrease in content exposure, (aka reach, impressions and engagement) as a result of the Instagram algorithm update. Here's an explanation and recommendations for how to react.

Influencer Marketing Influencer Strategy Instagram

How to Find Instagram Influencers

How do you discover the elusive instagram influencer? Hop on a plane to Tulum, Mexico of course. But seriously, read up on our top 5 tips to finding instagram influencers.

Social Media Marketing TikTok

How to Get Started with TikTok Ads

Everything you need to know about setting up tiktok ads. From types of tiktok ads to how to run them, this blog post covers off on the basics of paid advertising on tiktok.

Social Media Marketing Instagram

A Brand’s Guide to Instagram Guides

Instagram Guides are here to change the game and Popular Pays sees unlimited potential with how brands can harness the new feature to grow their business.

Influencer Marketing Influencer Marketing 101 Social Media Marketing Twitter

A Guide to Getting Started with Twitter Influencers

Twitter influencers are different from other influencers. Learn everything you need to know about working with twitter influencers, how they are different, and how to measure success.

Social Media Marketing TikTok

TikTok, Reels, Triller: A Guide to Short Form Video Apps

We’re reeling a bit from the latest industry news… Another short-form video option, Reels? Reeeeally? And also, Triller? On top of TikTok? Everywhere around the world minds are blown.

Social Media Marketing TikTok

The Sounds of TikTok

It’s no secret that trending hashtags and sounds are always evolving on TikTok. When partnering with a creator for a branded activation, it’s key to note that brands must consider a strategic and agile approach to audio on TikTok.

Social Media Marketing TikTok

6 TikTok Trends you Need to Know in 2020

TikTok is the hottest new thing that has swept everyone off their feet. Since its release, it has […]

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