Influencer Strategy

Review 6 great examples of times that micro-influencers have supported some of the world’s most well-known brands.

Review our helpful guide to finding and connecting with micro-influencers for your next campaign.

Review our handy guide to utilizing the full power of GIFs for your marketing efforts, from how to create GIFs to fresh strategy ideas and examples.

Video vs. photo: It’s the great social media marketing debate. Use this pros and cons list for both mediums to make the best decision for your audience.

Could partnering with top-notch health and wellness influencers enhance your brand? Yes — discover the “how” and “who” with our roundup

Vanity metric or meaningful insight? This quick guide explaining earned media value (EMV) shows you how to calculate and decipher EMV.

Digital ad campaigns are 62% cheaper than above-the-line (ATL) adverts yet they yield ROI threefold. However, such results are not automatic; each marketer needs to invest both time and resources in creating data-driven content ad campaigns. In this article, we explore 5 ways to create digital ad campaigns.

Looking for simple but powerful ways to bring your brand and customers closer together? We’ve curated 7 community-building strategies proven to work.

How can Key Opinion Leaders boost your marketing campaigns? Discover the world of KOL and influencer marketing and how it can impact your business.