Influencer Strategy

The excitement of influencers wanes when their engagement rates leave much to be desired. Find out how to calculate their engagement rates.

High-quality content creation requires expertise and ample time. So, how does your brand decide it’s time to outsource content creation? Learn how to do it successfully here.

Ever wonder if TikTok helps with a company’s revenue growth? Check out these 16 TikTok case studies that show why the answer is often yes!

Learn about the best practices for managing social media influencers so you can launch campaigns seamlessly - keeping you and your influencers happy.

Review our guide to finding, choosing, and making affiliate marketing work effectively for your brand with the help of influencers.

Check out this list of fashion influencers, from micro- to mega-influencers, that your retail brand should know about and consider partnering with to motivate your customers and brand fans.

Explore our list of lifestyle influencers that are making the biggest impact in their industry. From Instagram to blogs and the top micro-influencers in the space that are gaining traction.

Use these steps and benchmarks to determine the ROI for your influencer marketing campaigns. Every successful marketing effort requires a means for measuring progress and effectiveness.

Review 6 great examples of times that micro-influencers have supported some of the world’s most well-known brands.