We’re reeling a bit from the latest industry news… Another short-form video option, Reels? Reeeeally? And also, Triller? On top of TikTok? Everywhere around the world minds are blown.
It’s no secret that trending hashtags and sounds are always evolving on TikTok. When partnering with a creator for a branded activation, it’s key to note that brands must consider a strategic and agile approach to audio on TikTok.
TikTok is the hottest new thing that has swept everyone off their feet. Since its release, it has grown in popularity, attracting the attention of people of all ages.
The average engagement rate on TikTok is 8% per video and the reach per post is 118%. As a brand taking all of that into consideration, the simple conclusion is: if you’re not on TikTok, you’re missing out.
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